Starbucks Bids Farewell to Downtown Trenton Despite Political Intervention

In an unexpected twist for Trenton’s downtown area, Starbucks announced the permanent closure of its only location in the vicinity, marking the end of its presence by March’s close. This decision comes despite concerted efforts from a triad of New Jersey’s political figures: Governor Phil Murphy, Senator Cory Booker, and U.S. Representative Bonnie Watson Coleman, all of whom endeavored to keep the coffee giant anchored in the state’s capital.

The rationale behind the closure stems from an overarching strategy by Starbucks to realign its store operations in response to evolving consumer behaviors—a shift significantly impacted by the COVID-19 pandemic, which has notably reduced foot traffic in downtown districts. In a move to mitigate the impact on its workforce, Starbucks has proactively facilitated the transition of affected employees to neighboring stores, ensuring a soft landing for those displaced by the closure.

Mayor Reed Gusciora, while commending Starbucks for its collaborative spirit during this transition, expressed concern over the potential ripple effects on local commerce. The downtown Trenton location not only served as a hub for state workers but also played a pivotal role in sustaining the economic synergy among nearby businesses. The possibility of reviving the Trenton outpost as a licensed franchise has been floated as a potential pathway to bringing Starbucks back to the heart of the city, yet definitive plans remain under consideration.